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Seedance 2.5 API opens as Western platforms line up to carry it

ByteDance switched on public API access for its 30-second video model; Luma had it live a day earlier and Runway shipped it on the day, with Krea, Lovart, Pika and others announcing integrations still rolling out.

From demo to distribution

ByteDance opened public API access to Seedance 2.5 on 7 August, and Western creative platforms moved on it within hours. Luma was ahead of the API entirely, switching the model on for its own users on 6 August. Runway announced on the day and is likewise confirmed live, offering the model to its users directly. Krea, the agentic design tool Lovart, and Pika followed within roughly ninety minutes with announcements of their own, but those integrations were still landing: Krea's own site continues to list Seedance 2.5 as coming soon while shipping Seedance 2.0 today, and Pika's newly launched API membership went live on 4 August with Seedance 2.0 among its models — neither has been confirmed serving 2.5 as of this writing. Several other platforms — among them Magnific, Yapper and YouArt — have announced integrations they have yet to complete, while ByteDance's Volcano Engine and BytePlus ModelArk have been signing up developers directly. The model itself was unveiled on 31 July, but at that point it ran only inside ByteDance's own consumer apps — Jimeng and Doubao — with programmatic access listed as forthcoming. This week closed that gap.

The capability set is what makes the distribution notable. Seedance 2.5 generates up to 30 seconds of continuous audio-video in a single pass rather than stitching short clips, and it can organise multiple logically connected shots inside that span, so a sequence can carry setup, development and resolution without an editor intervening. It accepts as many as 50 reference inputs per generation — up to 30 images, 10 video clips and 10 audio clips — and supports timestamp-level editing of both picture and sound, alongside green-screen output and camera-angle adjustment.

Pricing and positioning

Resellers list the model in the region of nine cents per second of output at lower resolutions, with token-based rates differing depending on whether video is supplied as input. That places it in direct competition with the incumbent Western video models on the same platforms that are now moving to host all of them side by side.

Why it matters

The significant fact is not the model but the channel. A Chinese lab's flagship video model went from ByteDance-only apps to a shipping option inside leading Western creative tools in a week, with most of the rest of that tooling layer publicly committed to following — including platforms that build their own models. Video generation is consolidating into a thin layer of interface companies buying capability wholesale, and on this cycle the wholesale supplier was ByteDance. For rivals in the US and Europe, the competitive question shifts from whose model is better to whose model is cheap and available everywhere at once. How fast the announced integrations actually go live is the thing to watch.

Sources